International Fashion Academy Postgraduate Department
VISUAL MERCHANDISING | Individual Assignment
Module Name Visual Merchandising
Lecturer Name Angelique Scherer
Assignment /Project Name Pop-up store project
Weighting (%) 50%
Due Date April 9th
Brief
Propose a new client’s experience for the new pop-up store in Brooklyn. You can choose one of this 5 brands:
• LOEWE / DRIES VAN NOTEN / BYREDO / KHRISJOY / SAINT-LAURENT
Implant the new collection, manage this space, explain your visual merchandising strategy, choose the
best display. Create a window and a focal point (inside the store). Don’t forget to use multi-sensory stim-
uli, trigger emotions, create a real experience, strengthens the image and identity brand.
Make this shopping experience remarkable, clear and commercial. Deliverables
You must submit your presentation on Teams and present your final project April 16th.
The deliverables correspond to the following parts detailed in the project table of contents:
– Cover page with name, surname and brand name
– Brand analysis (Visual + text)
– Research / Inspiration (mood board + art references)
– Selection of product (visuals and prices)
– Visual merchandising strategy
– FOCAL POINT :
o Element of design (ambience, materials, color, texture, signage, music, visual communication…)
o Equipment and display (furniture, tables, mannequins, shelving, hangers…)
o Space hierarchy
o Space planning layout
o Costumer navigation
o Research lighting / Lighting path
o Simulation / guideline (drawings, sketches, Photoshop, rough …)
– WINDOW STORE:
o Element of design (ambience, materials, color, texture, signage, music, visual communication…)
o Equipment / Composition
o Lighting / color
o Simulation (drawings, sketches, Photoshop, rough …)
International Fashion Academy Postgraduate Department
VISUAL MERCHANDISING | Individual Assignment
Guidelines
– Individual Project.
– Hard copy to be submitted to version to Teams.
The plan for you project
