Logic Models

The Meals on Wheels program and the Canadian health care program described in McDavid, Huse & Hawthorn (2013) illustrate the range of complexity in applying logic models. The UNICEF (2002) cases illustrate examples of logframes and logic models as applied to post conflict rehabilitation of child soldiers.

For this Discussion, review this week’s Learning Resources and the case of the popular program, Alcoholics Anonymous.

Post an explanation that includes the following:

  • Explain whether or not you think the Alcoholics Anonymous program is successful. Justify your response.
  • Briefly describe what you think are the important characteristics of its underlying logic model. Explain your reasoning.

Readings

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Brands into consumer evoked sets and must engage in persuasive messaging and other strategies to do so. The evoked set for some categories-for example, mouthwash and toothpaste-were basically one brand. This means that for categories, nominal decision making (choosing one and repeatedly over time) is the norm. Later in the chapter we will discuss the use of sruption strategies for brands in this situation that are not in a consumer's evoked set. I evoked sets for some categories were somewhat large, but that may be due to variety reking. For example, the evoked set for fast food was five brands. However, one can imagine that consumers are loyal to brands of fast-food restaurants within type, but they riety seek or otherwise switch across situations. So, McDonald's may be the harmer alternative, KFC the chicken alternative, Pizza Hut the pizza alternative, Taco Ell the Mexican alternative, and so on. M4 Discussion Pick a product or brand that you believe would require each strategy in Table 15-2 on textbook page 539 (six products in total). Justify your selection. Develop a specific marketing strategy for each (six strategies in total).The six strategies include maintenance, disrupt, capture, intercept, preference, and acceptance. Required Etiquette: Create your Thread at least three (3) days prior to the deadline to allow time for replies.

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