Read the article on Media Strategy.
Craft a well-written 2-3 page essay based on this article and the links embedded in it that address the following areas, issues, and questions.

1. What was the most surprising finding or insight you learned from these articles?
2. If 62% of respondents to the Gallup survey reported that social media did not influence at all on their purchase decisions, how can marketers use social media effectively?
3. According to a recent Gallup survey, what proportion of respondents report that social media did not influence their buying decision? Why is this significant?
4. In your own words, explain what the Facebook representative meant by the following quote: “Fans should be a means to positive business outcomes – not the end themselves”.
5. Craft a statement that best summarizes the latest insights about effective social media strategies.
6. Cite all sources, including your eText and the articles, if appropriate.