Explain the business strategy you propose and marketing positioning Begin by explaining your market position through the use of a Perceptual Map (or similar) and discussing competitors (showing their existing market share, weaknesses and strengths – and how you will beat them)Identify and discuss your market potential and marketing mix strategy – describe the Target Market and develop the 4P’s or 7P’s Explain your launch strategy and what you will do to get the brand known Will you sell the business/franchises off paper?