Identify and analyse the current strategy ( within the last 3 years ) that the company has adopted based on the research you have done about the company as well as the SWOT analysis that you have done in Assignment 1. Current strategies can be related to corporate level or business level strategies. ? Explain or define the concept of the strategy ( references are needed) as part of the analysis ? Relate the extent to which the current strategy of the company to growth (Ansoff growth matrix), innovation or international strategy . Explanation of the Ansoff matrix, innovation or international strategy is required as part of the analysis

Individual Report (Structure)
1. Introduction ( 200 words)
2. Analysis of the current strategy ( 500 words )
3. Evaluation of the current strategy ( 500 words )
4. Recommendation for alternative strategies ( 600 words )
5. Conclusion ( 200 words )
References ( Not included in word counts )
Appendices (if any)