Demonstrating a thorough understanding of the central theory of the Circuit of Culture, this
analytical essay should compare the culture in a different country to your own culture using
the post-modernist critical approach to modern society, media and politics.
PRN303A Assessment Brief 3 – T1/2019
You need to explain how the Circuit of Culture approach helps to understand the different
norms and perceptions. Discuss how PR practitioners as cultural intermediaries can understand
cultural behavior and how they can facilitate dialogue between organisations and different
cultures.