FACTS:

· Gemma and James have pooled their savings to create a start-up company to develop and market an idea they conceived while students together at MIT. They obtained permission to use a college lab during late night hours a few nights a week during their last term before graduating to work on the project. Then they were able to move to James’ parents’ garage, which they keep locked.

· Now they need more sophisticated resources. They have created a prototype robotic device, called “Phoebe,” that will aid first responders in disaster relief by sensing and locating survivors remotely in areas unsafe for humans and dogs to navigate. Phoebe’s ensors will locate living beings, scan vitals and assess level of trauma.

· Gemma and James have mapped out both private and public,  civil, and military, applications of their invention, plus continued R & D improvement into next-phase capabilities.

· They have not shared their theory, the prototype, their documentation or any of the associated hard and soft technologies with anyone, but anticipate needing to do so to obtain a funding source.

· They are concerned about others learning of their technology ahead of their chance to obtain IP protection and customers, because they caught a nosy ex-classmate of theirs, Clarence, hanging around their lab.

EXPLAIN AND DISCUSS IN A WELL ORGANIZED APA PAPER:

1. The type of business organization Gemma and James should use to organize their business entity and why. (HINT: Consider partnership, corporation, and limited liability company options.)

2. The four types of intellectual property (IP) and which of these have application to Gemma and James’ invention, Phoebe.  Include case law that illustrates these at least two types of IP as applicable to Gemma and James situation and potential issues.

3. The steps Gemma and James should take to protect their invention.

4. It is possible Gemma and James will find themselves in one or more disputes over their invention or related matters.  Explain alternative dispute r resolution (ADR) and how this can work to their advantage.

Concepts that should be included in your essay:

· Types of business organizations; considerations for organizing and operating a business;

· Legal environment of business; considerations for management and training to meet business needs;

· Types of IP and their application to Phoebe (include case law);

· IP protection (part of case law requirement could be used here);

· Relevant methodologies and practices as illustrated by major contributors or organizations (e.g. US PTO, WIPO);

· IP litigation claims and defenses and types of alternative dispute resolution (ADR), including case law that illustrates types of ADR in practice (especially IP);

· Considerations of business management for handling IP innovation, selection of IP protections;

· Business compliance issues that Gemma and James should consider.

MINIMUM 1800 WORDS, AT LEAST 3 SCHOLARLY SOURCES. ABSOLUTELY NO PLAGIARISM! Be creative! Organize your paper in APA 7th Ed. Format using appropriate headings with smooth transitions, you must cite existing USA laws and cases as examples to back up your points. 

I HAVE INCLUDED A SAMPLE PAPER, DO NOT COPY! DUE JULY 25 2020 AT 10AM EST

  • attachment

    LegalandEthicalIssuesinManagement.edited.docx.docx

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First read the reports of the three other teams that participated in PharmaSim (in Doc Sharing area). Then write a quick summary of each team’s strategy (INCLUDING your own). Finally, compare and contrast your team’s strategy with the other three groups’ and identify improvements for each (yours and theirs). I have attached the two douments needed TeamB is my team and the other document has all teams in succession Note: Again, you must read the reports carefully here is example: The strategy for Group B was to advance Allround’s brand by adding a line extension. Based on Allround’s great brand awareness and the belief that there was a market for a children’s cough liquid, Group B introduced Allround +. Group A had a similar thought process but arrived at a different conclusion. Although there is a market for medicine specifically targeted towards children, we could not ignore the cough and allergy market. Our long term strategy was to introduce the unique non-drowsy allergy capsule while our short term strategy was to capture some of the cough market. Group B marketed their line extension to compare to Coughcure. Group A chose not to go this route because we would not have any competitors when we introduced our unique allergy product, Allright. I do think it was it was a good idea for Group B to add a line extension and looking back on the simulation, Group A wishes they would have added one. However, I think it would have been more effective to introduce the 4-hour cough liquid instead of the children’s cough medicine. Group A and B also had different advertising strategies. When Group B introduced their new line extension, the advertising budget was $6 million while Group A budgeted $15 million for the introduction of our new product. Since Group B was introducing a line extension and not a whole new product, it makes sense that the advertising budget was lower, however, I think Group B would have benefited from an increase in their advertising budget for at least the first period. Group B also put a lot of emphasis on advertising the benefits of their product messaging. Since their product did not have a unique benefit, I think it would have been more valuable to place more emphasis on comparison. Similar to Group A, Group B struggled with sales force in the beginning of the simulation and greatly benefited from purchasing the sales force report to compare their sales force numbers to the competition.

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