(a) Explain a systematic process that Mattel could apply to analyse its supply chain environment.
(10 marks)
(b) Discuss, using examples, FIVE of the major STEEPLE factors that Mattel should consider when
analysing its strategic supply chain. (15 marks)
Marking scheme
(a) Core answer content is likely to include:
There are a range of potential process models that could be applied by Mattel to address this
question. One approach is to apply the following model:
• Audit environmental influences
• Assess nature of the environment
• Identify the key environmental forces
• Identify the competitive position
• Identify opportunities and threats
• Develop strategic position.
An alternative approach would be to consider:
• Environmental analysis including SWOT and STEEPLE
• Industry analysis including review of key players and competition
• Critical success factor analysis, focusing on objectives that must be achieved
• Supply demand capability forecasting
• Supply market analysis looking at general market conditions, availability and risk of
shortages, market prices and trends.