The purpose of this assignment is to give you experience using strategic analysis tools to help in formulating a strategic direction based upon key competitive factors. Using pages 113, 120-121, and 153-154 in the text as a guide, develop an industry matrix (competitive analysis or profile) and an external factor analysis (EFAS) and internal factor analysis (IFAS) and summarize results in a written format based on the Church & Dwight case. Your EFAS and IFAS should reflect the example In Appendix 12.C and should include a listing of the most important strengths and weaknesses as key external and internal factors. The strategic audit sections III and IV will help you identify relevant factors.
The written product should take the form of a narrative summary for each section (industry, external and internal factors) with a table or matrix reflecting those key forces. A minimum of 8-10 most important strengths and weaknesses facing the company as determined by the external environmental category (Natural physical, societal, and task) for the EFAS, and internal environmental category (corporate structure, corporate culture, corporate resources) for the IFAS.
While the majority of the EFAS will be in an outline format, complete sentences with proper writing technique and citations should be used throughout. Please cite your sources, but do not use direct quotations. All information should be synthesized, analyzed, and reported out in your own words. Please use Times New Roman, 12 point font, single space, with 1” margins.
An exemplary score for the assignment will include a completed Industry Matrix, EFAS and IFAS tables with weights, ratings, and weighted score. If you do not find this data already completed – based on your research make an informed effort on your own to assigns weights and ratings.
Textbook: Strategic Management and Business Policy: Globalization, Innovation, and Sustainability. Wheelen, Hunger, Hoffman, & Bamford. 14th ed.; 2015. Pearson. ISBN: 978-0133126143; ISBN: digital edition: 9780133129786.
