Your job, as a trusted advisor to QA management, is to examine the value of QA’s website by tracking not just website metrics (e.g., visitors, pages/visit, time per visit, etc.), but the associated (non-web-based) financial measures of sales, profit and amount of merchandise sold. One focus of your efforts should be an analysis for senior management regarding the effectiveness of QA’s promotional effort. Your report should be submitted in two parts. The first part should be an executive summary, one to two pages in length. It should summarize results and provide recommendations to QA managers as to how they might best market their business with an aim towards improving sales. Your recommendations may rely on your knowledge and experience beyond the case, but your suggestions must be supported by the data and your analyses. (You may, and probably should, do additional analyses other than those required here. You should at least review all the data.) You can use the questions from the Company Background section of this document on page three as a guide for what your summary should cover. Finally, note that this is a “real-world” case; that is, depending on your analysis you may not have all the data you want. You may certainly include as part of your recommendations that additional data be collected. The second part of your report should be responses to the questions posed in the Analysis section that follows. Be sure your responses are numbered, corresponding with their respective questions. There is no need for added verbiage, just your answers to the questions in order. It’s preferable if this is submitted in Word or .pdf format (like the first part). Excel printouts are fine as long as they are neatly formatted. You should do the second part (the quantitative analysis) prior to doing the first part (the executive summary). Be sure to read through the entire case at least once before proceeding