Three (3) questions that you need to address at a minimum for the assignment/paper due on December 3rd (Tuesday):

Learning Objectives (Bloodbuy Case):

1) Examine a company with a “technology driven solution” to a market failure (inefficient blood demand/supply marketplace)

2) Understand the “unique” market realities of the health industry (IE Heavily regulated, challenges for Blood Centers, Hospitals) and Bloodbuy’s attempt to enter the market in a big way.

3) Develop an understanding of how innovations spread. Does Bloodbuy meet criteria for widespread adoption?

Assignment Questions (Address these three (3) questions at a minimum for this case:

1) Who are the major stakeholders that will be affected by Bloodbuy’s platform?

2) What is Bloodbuy’s “value proposition” for each of these stakeholders?

3) What are the key obstacles to scaling Bloodbuy, and how would you address them?

See you next Tuesday. Chap #8 discussion. Professor Botelho