Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.
The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with
regards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as
owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and
government.
By understanding both perspectives, the business can engage and enhance communication with
relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external
stakeholders.
Instructions:
In this assessment, you will examine a business in an industry that you have either previously
worked in or would like to in the future. Leading up to the assessment submission, you must
MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 2 of 6
participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will
locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are
required in Modules 2-4.
Please Remember your contributions to the discussion topics are one of the assessment attributes.
(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of
blackboard as students are required to participate in this to complete the assessment)
Presenting a business example and contributing to the discussion forum, you will:
• identify and analyse functional areas in the business
• identify and analyse the internal and external stakeholders
• compare two industries with each other
• create a stakeholder matrix
• discuss chosen stakeholders and industries in the context of relevant theories and
frameworks
Attachments:
MGT501-Assess….pdf
