Kez’s Kitchen Kez’s kitchen started as a proud family business in 1991. Kez was baking chocolate chip cookies and word got around – they were delicious! Together with her mother Helen, Kez had a vision to build something special. In 1994 her brother Michael joined them, and they put their hearts and souls into developing delicious recipes. Details about this company can be found at the following website: https://kezs.com.au/our-kitchenAlso, details about the Biscuit Manufacturing Industry can be found in IBIS Report C1173Kez’s Kitchen intends to stretch its offerings in Australia. You have been hired by Kez’s Kitchen as a consultant to advise about the following aspects of the Marketing Channel design for its new range of biscuits:1. Development of possible alternative channel structures2. Evaluation of the variables affecting channel structure, i.e. market, product, company, intermediary, environmental and behavioral variablesNEW RANGE OF BISCUITS: VEGANNUT FREE COOKIESWORD COUNT: 100 WORDS