case study 3-1 evaluating vision and mission statements at pepsico
The table below summarizes the key characteristics of
ideal mission and vision statements as discussed in
Chapter 3. Use the Y/N columns in the table to indicate
whether each of the features is present, or not, in
the mission and vision statements of PepsiCo.
2. How do the mission and vision statements relate to
the eight characteristics of an ideal mission statement
and the eight characteristics of an ideal vision statement?
What are the gaps?
3. How useful are the mission and vision statements of
PepsiCo in terms of linking organizational priorities
with individual and team performance? In creating
such a linkage, which ideal mission/vision statement
characteristics (shown in the table above) seem to
be more important than others? What other places
might the HR department at PepsiCo look for information
regarding how to more effectively cascade
firm-level strategy to each individual’s goals?