1) Evaluate international marketing research techniques for a chosen market, and explain methods your choice of entering the market. Response must show consideration of:
– The choice of distribution channels for export of identified products /services
– Analysis of how foreign investment decisions are made
2) Identify then evaluate a target market for Uber service and select an appropriate market segment.
3) Construct a sound business proposal for the new product / service
4) Individually or in groups,prepare and deliver a presentation for a business pitch for the new product / service.
