Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

• Target      Market

• What       is a target market?
• What       is the target market of the product or service selected?
• What       is the importance of selecting a target market?
• What       issues and questions must be considered when selecting and managing a       target market?
• Branding

• What       is a brand?
• Why       is branding important?
• After       selecting a current, common health care brand, address the following:

• What        images or thoughts do you relate to that brand?
• Does        the branding appeal to the market? Do those images influence consumers’        decisions to buy or use that brand?
• Is        the product successful?
• What        is the profitability of the product and what is the effect on the bottom        line?
• If        this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.