Entrepreneurs like other professional must decide whether to take the risks associated with undertaking a business idea or not to invest time and resources into the notion. While the opportunities might be attractive there are always huge risks associated with venturing into new territories as an entrepreneur. It is for this reason entrepreneurs are expected to be creative and agile. This enables them to be innovate and to be able to design new product solutions to meet the demands of the market. Moreover, entrepreneurs often must collaborate and engage with others to ensure they are able to take their products to market within a short timeframe. There is a need to understand the importance of ethics and how to operate in an ethical and professional manner. In addition, there are professional standards and codes of practice which guide the behaviour and mindset of the entrepreneur who must operate within legal and regulatory boundaries. There is a need to understand and be able to apply design thinking when developing product or service to ensure that it achieves the needs of the target customer segments. Additionally, there is a need to be able apply different analytical tools to better understand the different segments (e.g. societal level, industry level and firm level) of the market.