Discuss two types of media methods you could use to highlight your product or service.

Create a 5 to 7-minute Microsoft® PowerPoint Presentation for the company you have chosen in Week 2. Complete the following:

Select a product strategy.
Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
Discuss two types of media methods you could use to highlight your product or service.
Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
Address three elements of the following product and promotion list:
Integrated marketing communication
Advertising strategy/objectives
Push and pull
Media strategy
Advertising execution
Direct marketing
Public relations/strategies
Positioning

Note: Charts/graphs/tables are highly recommend.

Format your references according to APA guidelines.

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