Section 1 (25%): Section 2 (25%): Section 3 (25%): Overall organisation Business Overview Marketing Finance and layout (25%) 90-100% Exceptional level of clarity Exceptional understanding of Provision of an exceptionally clear Exceptional use of visuals to Exceptional provided in background to the target market. and realistic pricing strategy, based support ideas. 23-25 business, with a clear and on a set of well thought through succinct description of the The competitor analysis fixed and variable costings Exceptional use of relevant and product and business aims. demonstrates an exceptional appropriate to the business. reliable sources to support level of understanding, with a points. Exceptional understanding of clearly identified competitive Provision of a realistic cash flow the team skills and roles advantage. forecast and profit projections, The plan is exceptionally well required to run a business, which are exceptionally well formatted and designed, including an exceptionally well- Exceptional explanation of justified. throughout. presented job-advertisement. market research with academic references provided. An exceptionally well thought- out marketing strategy, including references to academic sources. 80-89% Outstanding level of clarity Outstanding understanding of Provision of an outstandingly clear Outstanding use of visuals to Outstanding provided in background to the target market. and realistic pricing strategy, based support ideas. 20-22 business. on a set of well thought through The competitor analysis fixed and variable costings Outstanding use of relevant and Outstanding understanding of demonstrates an outstanding appropriate to the business. reliable sources to support the team skills and roles level of understanding, with a points. required to run a business, clearly identified competitive Provision of a realistic cash flow including a very well-presented advantage