Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets.

Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts. What is positioning and why is it important for ensuring the success of a new offering by a business?

Discuss the main criteria which a telecommunications company such as

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Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets.

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