Discuss the importance of developing a well-rounded international sales strategy.

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This is assignment is intended to have you further explore the layers of sales within the exhibition industry, from a national and international perspective. Please independently answer the following questions:

Discuss the importance of developing a well-rounded international sales strategy.
What is The Sales Cycle? What do you feel the most critical phase is? Why?
What is relationship selling? Discuss the benefits of exhibitor communication touch points?

Please ensure you are using proper MLA format.

2 pages

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Discuss the importance of developing a well-rounded international sales strategy.

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