The report must have two main sections that each section has its own criteria to be
addressed.
Question 1. Evaluation of Google Analytics (15 Marks)
Discuss the impact of Google Analytics (social media) used in classrooms on learning and
teaching
Your answer should address the following aspects:
• Definition of Google Analytics in education (3)
• How Google Analytics facilitates learning and teaching (5)
• State and explain five benefits and five challenges of using Google Analytics in
learning and teaching (4)
• References: at least five academic readings including journal articles, conference
papers, and e-books/books. Do not reference non-peer reviewed resources including
websites, and blogs. (2)
• APA referencing (1)
N/B All academic articles should not be older than 2015.
Question 2. Evaluation of Internet of Behaviour (15 Marks)
Explain the concept of Internet of Behaviours (IOB).
Your answer should include description of:
• Discuss one industry that you know use Internet of Behaviours (IOB) (3)
• Explain how the industry uses Internet of Behaviours (IOB) (5)
• Describe what are the three challenges of using Internet of Behaviours (IOB) (4)
• References: at least five academic readings including journal articles, conference
papers, and e-books/books. Do not reference non-peer reviewed resources including
websites, and blogs. (2)
• APA referencing (1)
N/B All academic articles should not be older than 2015

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