1. Identify three rewards and three drawbacks of entrepreneurial careers.
  2. Discuss several factors that indicate a readiness for entrepreneurship.
  3. Discuss the factors that make the family business unique.
  4. Identify management practices that enable a family business to function effectively.
  5. Define and list the major advantages and limitation of franchising.
  6. List and explain the different types and sources of startup ideas.
  7. Summarize four basic approaches for determining a fair value for a business.
  8. Define competitive advantage.
  9. Define market segmentation and related strategies.
  10. What is a business plan?  Explain the need for a business plan from perspectives of both the entrepreneur and the investor. (Include the features of a business plan in your discussion)
  11. Describe small business marketing.
  12. Identify the components of a formal marketing plan.
  13. Describe the characteristics and value of a strong management team.
  14. Identify and explain the six forms of legal organization discussed in the text.
  15. Identify and explain the general considerations affecting the choice of a business location.
  16. Explain how efficiency can be achieved in the layout of a physical facility.
  17. Describe the purpose and content of financial statements.
  18. Describe the various sources of financing available to small firms.
  19. Explain the choice between debt financing and equity financing.
  20. Identify the key characteristics of consumer behavior.
  21. Explain product strategy and related concepts.

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