QUESTION ONE
a. Briefly highlight at least three planning periods. (6mks)
b. Explain the components of marketing plans. (12mks)
c. Identify the changes in the marketing climate which necessitate control. (12mks)

QUESTION TWO
a. Explain the meaning of marketing audit. (5mks)
b. Describe the characteristics of an effective marketing audit. (15mks)

QUESTION THREE
a. List five functions of a distribution channel. (5mks)
b. Describe five ways ni which the distribution channel of a product may influence its prices. (15mks)

QUESTION FOUR
Describe any five reasons why a marketing plan can fail. (20mks)

QUESTION FIVE
a. Explain any five decisions that a marketing manager should make when developing an effective advertisement programme. (10mks)
b. Discuss the major marketing controls in marketing and their importance. (10mks)

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