Discuss in detail how an organization such as Coca Cola could use the holistic marketing framework to grow their market share and increase customer satisfaction ( 3 pages long) Attached
Mwomboko Company Ltd currently operates with terms of net 30 days. The company has sales of Sh.12 million and its average collection period is 45 days. To stimulate demand, the company is considering the possibility of offering terms of net 60 days. If it offers these terms sales will increase by 20%. After the change the average collection period is expected to increase to 75 days with no difference in payments habits between old and new customers. The company has variable costs of Sh.70 for every Sh.100 of sales. The required rate of return on receivables is 20%. Required: Should the company extend its credit period? (Assume a year has 360 days)
March 2, 2016
9:49 am
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