The manufacturing/service process design is based on a considerable number of potentially conflicting variables and represents, in essence, a number of trade-offs. Arguably, the Nature of the Business, the Nature of the Product, the Nature of the Market Place, and the Supply Chain Dynamics, affect all decision-making pertinent to process design, management and development.

A) By taking as an example a product or a service from an industry that you are familiar with, critically discuss the main factors that influence the manufacturing/service process design.

B) Discuss how the five Operational Performance Objectives may influence decision-making associated with process design and layouts.

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