In any organisation, each department is expected to work together to achieve
the organisation’s goals. However, this might not be best achieved due to
challenges which may arise.
A) Discuss how each department can contribute in achieving the Strategic
goal (Marketing goal) set by the organization.
Students should first consider the key functions of each department provided
in the case scenario, and then discuss how they work together to achieve the
strategic goal (Marketing goal) set by the organsiation.
B) Explain any TWO challenges faced by the organization in achieving
company’s Marketing goal.
Students should identify any TWO relevant challenges, for example; Functions,
structure, communication, personality differences, resources, unclear strategic
goal, people’s motivation and so on.

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