You are asked to evaluate the digital communication strategy of ONE of the following recruiters (Michael Page, Reed, CV library) suggesting any recommendations for the brand’s digital marketing efforts.

Guidance and Structure:

Executive summary: Summarise the key points in your report

Table of content

Introduction: Begin by a brief overview of the brand’s digital presence

Evaluation of the digital channels (Website, Social Media, Email Marketing, Ads, SEO and PPC), with an assessment of the Digital Customer Experience

Recommendations

Conclusion

References: In-text and bibliography

Appendices (if applicable)