You will develop two storyboards for either a TVC or social video based on the skills and knowledge you have developed in this unit. The storyboards should present two creative approaches that present two different ‘big ideas’ that are capable of solving the brief. You are required to use the five frame storyboard layout shown in learning materials for both. You can find it here.
You will sketch out the visual components of both advertisements. NB: This is not a drawing competition – stick figures are okay. What matters is your ability to develop two distinctive and cohesive narratives in a visual and written storyboard format that presents a creative and strategically focused response to the brief.
The captions for each frame must be typed, they cannot be handwritten.
Part C: Creative rationales
Provide a written justification for why the two concepts (storyboards) could be considered creative responses that achieve the desired audience response.
Part D: Creative process description
You will describe your creative process by citing ideas and concepts covered in learning materials and discuss how they or other sources of inspiration influenced your development of the two creative responses. You should use relevant theories, models or approaches to reflect on your process, quotes from practitioners included in learning materials that have inspired your creative responses, and discuss the challenges you experienced and overcome during this process.