The board of Sunny Hotels Ltd. has decided that, to grow the business, they need to diversify to create
additional income streams. The Managing Director and largest shareholder read an in-flight magazine,
which said that the next big opportunity was conference complexes.
As the Sales and Marketing Director, you are to set up a sales function, which specialises in
conference events.
There is no current expertise for this market area within Sunny Hotels Ltd., which means key staff will
need to be recruited externally.
Develop the job description and person specification for 3 key staff for the new sales function and
critically discuss which media you will use for recruiting those staff
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