Purpose of Assignment 1
This is an individual assignment, which requires you to develop an understanding of how information and IT
can generate business value and improve a business’s overall competitiveness using both IT Portfolio theory
and RBV, and then produce a 1500-word report on your findings. This term we are looking at Facebook. Note
the assigned case organisation will also be used for assignment 2.
Requirements of Assignment 1
This report should be 1,500 words (excluding the references and appendices). To complete this report, you
should conduct research on Facebook and its competitiveness. Your task is to understand Facebook’s
investments in information and IT for business value returns. You also need to assess its key resources and
capabilities to assess its competitiveness in a turbulent disruptive market. More specifically, you should find
answers to the following two questions:
1. Focus on the various IT assets that Facebook has invested in the last 5 years. Using the IT Portfolio
theory, provide an example of each type of IT asset classes (i.e. transactional, informational,
infrastructural and strategic) with reference to Facebook. Your chosen examples should be key IT
assets for gaining real business value for Facebook for competitive advantage. Indicate if the business
returns are tangible or intangible
Attachments:
MIS782-AT1-IT….pdf
