Essay and discussion questions
1 Write a report to a manager recommending particular techniques that should or should not be implemented on an e-commerce site. Examples may include frames, Flash or Shockwave plug-ins, JavaScript, Java and active server pages.
2 Develop a plan for measuring the marketing effectiveness of an e-commerce site.
3 Discuss the balance of using a website and traditional methods for marketing research.
4 Choose an example of a simple brochureware website. Develop an implementation plan for this site, recommending development techniques that will be used to enhance the site.
