This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves scrutiny of the internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of demographic, economic, natural, political, technological and cultural (DENPTC) dimensions which will assist in specifying the opportunities and threats. Changes within the macro-environmental forces are outside of an organization’s direct control requiring an organization’s marketing strategies to be adjusted to capture emerging opportunities and minimize any potential threats.

• Critically analyze the link between marketing theory and practice;

• Demonstrate research skills to reveal the insights;

• Apply appropriate business report writing skills;