Chapter 15 – Building Commitments
Buster was hired to revamp the processing center for the Federal Education Institute. They are an education facility that provides undergraduate and graduate degrees. Traditionally, their student population has come from International students wanting an education in the United States. Recently, competition within the education industry has increased dramatically. Federal Education Institute needs to change their marketing approach in order to expand their student population. While the company has known for several years that they needed to change several internal processes, they just could not break out of their usual ways of thinking and doing business. Buster was hired from a large competitor for his expertise and is expected to bring about these changes.