The purpose of this assessment task is to provide students with the opportunity to demonstrate their comprehension of the introductory theoretical components of your area of specialisation. Students are given….
Describe The typical consumer of this product to service category.
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6. Choose two competing companies in the same industry (ex. Globe vs. Smart in telecom, Waltermart vs. Robinson's in supermarket ). One satisfied your needs, the other did not.
2. Describe The typical consumer of this product to service category.
3. Explain what needs and wants were satisfied and exactly how they were satisfied.
4. In areas you were not satisfied, what should the company do in order to make you
5. How do the activities of marketing for value fulfill the marketing concept for the market-oriented organization?
6. What is the difference between a need and a want? How do marketers create wants? Provide several examples.