b) Apply theoretical concepts to the entrepreneurial decision-making process.
c) Demonstrate the use of business data in strategic decision making.
d) Describe the importance of target market analysis in entrepreneurship.
f) Forecast and evaluate business performance and report results on a timely basis

Students are required to create an investment prospectus for their HOTS hotel as a means to raise capital for future development over the next 5 years. As the focus of this assessment is to attract investment, the prospectus should aim to convince investors that the hotel is a profitable investment opportunity. It is essential that the prospectus is creative, professional and innovative in nature.
To begin with, students should select a location within Australia or New Zealand for their hotel and consider the implications of this location on their business – target market, reasons travellers visit this location, products/service/facilities that would attract these travellers, etc. Student should provide an overview of the chosen location, as well as detail the facilities currently provided at their hotel.
The prospectus should provide an overview of the financial position of the hotel prior to the simulation, compile the financial data throughout the 5 years of the simulation and summarise the major changes to the hotel at the end of the simulation. Students should compare the performance of their hotel to current & relevant industry benchmarks sourced through research. The prospectus should focus on presenting a 5 year growth plan & targets for the hotel and request financial investment to support the implementation of the strategy. Students also need to consider potential risks/threats to the success of their strategies and devise contingencies to overcome these.
Please note: If the hotel has performed poorly overall and has accrued significant debt, students may choose to propose & justify a sale price. Students will still need to propose growth targets & strategies that they believe will allow for the improvement of the financial performance of the hotel in the future.
The prospectus should focus on growth in the following areas of the hotel, focusing on emerging trends within the industry:
• Rooms
• Food and Beverage
• Conferencing
• Revenue

The prospectus must be submitted in compliance with the following:
1. Consider the performance of the hotel over the last 5 years to formulate projections for the next 5 years, ensuring that opportunities for growth and emerging trends are discussed.
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2. Must be presented in report format of 2000 words in length (±10%).
3. The report must be uploaded to the learning portal. No email or hard copies will be accepted.
4. The report will be due on Sunday of Week 10 at 11:55pm
5. A minimum of 10 references (minimum 6 academic & minimum 4 other sources) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
6. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.