1.Discuss different interface levels of industrial marketing environment.
2.Describe both macro and micro segmentation variables used in industrial market.
3.(a)What is a buying center?
(b)critically discuss the different roles that members of the buying center play.
4.Explain the various objectives identified in organizational buying.
5.Discuss the dimensions of the “Buygrid Model”
6.(a)Discuss the conflict resolution strategies applicable to industrial marketing
(b)Describe the sources of power in conflict resolutions
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