Watch the first episode of Jamie Oliver’s “ Food Revolution”

You can watch it online (It’s broken into 4 parts –you may need to copy/paste the links into your browser instead of clicking on them within Blackboard):

Part 1: http://www.schooltube.com/video/c41269277ba76a720ddf/Jamie-Olivers-Food-Revolution-Episode-1-Part-1

Part 2: http://www.schooltube.com/video/84764840c9dc58f4451b/Jamie%20Oliver’s%20Food%20Revolution%20Episode%201%20Part%202

Part 3: http://www.schooltube.com/video/b799271e56f6b0873a49/Jamie%20Oliver’s%20Food%20Revolution%20Episode%201%20Part%203

Part 4: http://www.schooltube.com/video/b5d9d56752d78d6951fb/Jamie%20Oliver’s%20Food%20Revolution%20Episode%201%20Part%204

In an (approximately) 300 word response (1 full page double spaced), answer the following:

1) Describe in detail how “instrumental-rational” thought/action is evident in the school lunch program (make sure your response illustrates that you understand this concept). Use specific examples from the clip.

2) Define Weber’s idea of the “iron cage of rationality” in your own words. Identify at least one example of the ‘iron cage of rationality’ from the clip. Make sure that your example (and description of the example) illustrate that you understand this concept!

3) Think about the role of bureaucracy in the school lunch program–what principles of ‘bureaucracy’ are present in the way the school lunch program is structured (make sure to specifically reference the principles of bureaucracy as outlined in the textbook–there are 6). How do these principles play a role in the resistance Jamie faced when trying to cook a ‘homemade’ school lunch? NOTE: You do not need to discuss the role of all 6 principles here, but identify and discuss at least one in detail as it connects to the resistance Jamie faced.

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