1. Define the term communication What is the communication process? Explain the different components of the communication process. Provide a specific example that relates to the communication process (you may use any of the examples we used in class, or create your own example). 2. 3. What is Integrated Marketing Communications? List and discuss the steps involved in created an integrated marketing communications plan. CHAPTER 2 -Corporate Image and Brand Management 5. What is one benefit of a strong corporate image in the eyes of the company? Briefly describe 6. What functions does the corporate image serve from a customer’s perspective? Choose a 4. why this benefit might be important to a company company you believe has a strong corporate image and state why. Then provide a proof source that supports your choice (for example, you may include a news article or news release about that company, or other newsworthy event relating to that company, a copy of the company’s corporate logo, etc.) 7. Choose one of the three forms of co-branding (ingredient, cooperative, or complementary) and discuss that form in terms of how an organization may be able to use that form of co-bkanding In your discussion be sure to provide a specific example of a company that you believe demonstrates that form of co-branding CHAPTER 3-Buyer Behaviors