Part one :

• Define product advertising, institutional advertising and public relations.
• There are different types of advertisements. Describe two types of advertisements and find an example of those two you explained and post it in your discussion.
• Use a real-world example to discuss how companies can deal with unfavorable public relations.

Part 2:

• Define communication.
• Briefly describe the communication process.
• What are the four elements of the promotion mix?
• Explain the factors that are used to determine a promotion mix for a product