More about the Clover Krush brand can be read here: https://www.clover.co.za/productcategory/beverages/clover-krush/ Clover Krush campaign information: https://www.clover.co.za/campaign/krushgoodness/
Questions
1.Critically review all the Clover Krush campaign information provided on the above link. Write three paragraphs where you state your critical opinion on this marketing campaign and its impact.
2.Conduct research and report on the market for fruit and vegetable juice blends in 5 paragraphs.
3.Identify a minimum of four key findings from your research that explain why the gap for these juices opened in the market in recent years.
4.Identify a minimum of four key findings from your research that explain why the gap for these juices opened in the market in recent years.
5.From your developed segments above, select one segment which in your opinion is the most lucrative market segment for Clover Krush to target with their fruit and vegetable juice. Clearly justify you choice.
6.Draw a positioning map to illustrate how Clover Krush should be positioned to appeal to the target market selected in question 5 above
7.Critically describe a suitable strategy to pursue to engage this identified market.
8.Identify and describe four potential customer relationship management strategies that Clover Krush may pursue for the identified target segment from question 6 The strategies must clearly demonstrate its potential to build long term customer loyalty.
9.Where in your opinion is Clover Krush currently in the Product Life Cycle? Motivate your answer.
10.Based on your answer above, what strategies should Clover pursue whilst in this phase? Write two paragraphs stating your recommendations