a) Critically examine how strategic management and
core competencies can build and sustain competitive
advantage in different organisational contexts
b) Critically evaluate different strategy formulation
processes utilized by organisations and evaluate their
relevance to particular organisational contexts
c) Develop and plan the implementation of a selected
strategy for different organisational levels including for
change management processes
d) Consider the external environment of an organisation
and analyse capabilities that can enhance potential
market opportunities and manage risk.
1. Over the duration of the course, you are to monitor news and online sources of
opinion to identify three (3) separate strategic influences that together impact on
the outcomes of an organisation of your choice. These influential factors may be
local, national or international in nature, but they must represent a changing or
MGT604_Assess 3_Contemporary Analysis Page 2 of 6
evolving story. For example, advances in battery technology, stricter emission
controls, and a general move towards sustainable energy has resulted in General
Motors (and indeed almost all car manufacturers) actively marketing electric or
hybrid models for release in coming years. Note this example is not to be used in
your submission.
2. You are to discuss how the practice of strategy categorises these strategic influences,
and identify the implications for the organisation in question.
3. Drawing upon your understanding of theories, models and frameworks discussed in
class, you are to identify a strategic course of action to address these circumstances
(by either capitalising on positive influences, or minimising the impact of negative
influence) in a way that will result in long-term benefit to the organisation. This
should include a statement of the firm’s revised goals as a result of this change in
strategy.
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