Assessment Linkages of Part 1 and 2:
Part One of the assessment allows students to develop the framework for a company’s international
operation and strategic approach exploring risks, strategies and business models. This is developed
further in Part Two of the assessment where students utilise the knowledge gained to develop a
business model and propose a strategy to enter an international market.
Instructions:
In the second part of the assessment, students work in groups to develop a business model for
entering their company into a new international market, and then present their findings in a
proposal to their company’s Board of Directors.

Working in groups to prepare a document of no more than 3000 words, students will build a case to
substantiate their arguments and propose a strategy for entering their business model into a new
international market. The document should address the following elements:
• A rationale for the proposed business model and the reasons for the decision to enter the
company into a new international market;
• A market entry strategy for an international business that attends to the key leadership,
marketing and human resource management issues that arise from the international
business context.
• Analysis of the financial risks of the international business model, making recommendations
for specific business contexts and circumstances, and alternate financing strategies.
• Description of strategies to show leadership in environmental sustainability, social justice
and human resource development.
RESOURCES TO BE PROVIDED:
• An electronic library and reading guide is provided to all students including a range of etextbooks
and journals available through online journal databases including EBSCO.
• Electronic links to key resources
Criteria
• Global perspectives in strategic proposal
• Identification and analysis of strategic issues (Strategic gap analysis)
• Ethical and social considerations for strategic issues
• Strategic development and vision setting
• Evaluation of strategic position and strategic options
• Evaluation of information selected to support the business model as a case study

Learning Outcomes
• Critically evaluate the key modern economic theories and key events in recent global
economic history as they relate to international business.
• Develop an appropriate market entry strategy for an international business, paying attention
to the key leadership, marketing and human resource management issues that arise in an
international business context.
• Analyse the financial risks of common international business strategies, making
recommendations for specific business contexts and circumstances