Creative Pottery Plc. supplies manufactures plain-ware, such as cups saucers and plates, and giftware
such as bowls, jugs, and figurines. The plain-ware is supplied to retailers for domestic use and to trade
distributors who supply to the catering trades. In addition, Creative Pottery Plc. sell their giftware both
nationally and internationally via high-class gift shops and an online catalogue.
Critically evaluate the impact that Creative Pottery Plc.’s sales forecast will have both financially and
operationally on the business
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