Critically evaluate Lego’s approach to key organisational behaviour and management issues.

Question 1: Critically evaluate Lego current corporate and business strategy in relation to its current external and competitive environments. (1700 words)

Question 2: Critically evaluate Lego’s approach to key organisational behaviour and management issues (Internal). (1300 words).

Question 1 Plan:

All information and journal articles as up to date as possible, 2019 reports on financial numbers! Please use known journal articles and books and not authors that are not well known (foreign examples).

Introduction – Introduce company and background information on numbers of employees, company turnover and market size.

Lego’s Business Strategy – State Lego’s Strategy and use Porters generic strategies to show how they are doing so.

The external Environment – PESTEL Analysis and show how Lego have identified these trends and what they are doing to implement and grow.

The competitive environment – how Lego are different to competitors.