Export Plan Project
? Objective: to create an export plan .
? Examine the market where you will be exporting product
? Size of market (demographics, socioeconomic state,
urban/rural); sales that you expect.
? Socio-cultural acceptance of product–adaptation necessary?
? Legal/bureaucratic environment (imports, local manufacture,
taxation).
? Competition in market.
? Economic and political climate for foreign business.
? Methods for marketing and distribution.
? Managerial and labor climate.
? Financial viability (profit margin, currency translation, profit
repatriation).
? Summary – Conclusions.
Basics
? Identify what product or service you will be
discussing.
? What country have you selected to market your
product/service?
? What kind of exporting will you be conducting?

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