create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. References are required. This presentation does not require any video or audio narration.
Instructions
Create a PowerPoint presentation in which you:
- Present the major points of your marketing plan.
- Clearly convey your ideas.
- Create a professional presentation.
- Use technology (title slide naming conventions) to convey ideas.
- Use proper grammar.
The specific course learning outcomes associated with this assignment are:
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
b. Develop strategies to assess performance and achieve marketing goals.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
The major points of your marketing plan that you need to cover are as follows:
- Assignment 1: Part A: Your Marketing Plan
- Introduction
- Mission Statement
- Short- and Long-term Goals
- Environmental Analysis
- SWOT Analysis
- Assignment 2: Part B: Your Marketing Plan
- Branding Strategy
- Target Markets
- Positioning Statement
- Consumer Behavior
- Assignment 3: Part C: Your Marketing Plan
- Pricing and Distribution Strategy
- Integrated Marketing Communications Strategy
