1.Task: Define the definition of Corporate Social Responsibility. Now explain why you do or do not think Corporate Social Responsibility appeals to us as consumers (Hint: Using an example of an organisation that does or does not use CSR well is a good way to demonstrate your point of view).

2Market research forms the centre of all marketing activities. Marketers might need information about the needs and wants of their target market, about their competitors or about a range of other issues.

1. What did market research mean to you before reading about it in the textbook?
2. Based on your new or confirmed knowledge of market research, discuss an organisation that you think utilises market research really well by explaining the concepts that you think they are utilising in the market place (e.g. Cole and Woolworths – competitor research. I would ensure that I explain that type of research techniques that they would use to gather this information and reference any websites I visited).

3a) Define Marketing and the concept of Corporate Social Responsibility (100-150 words) – 1.5 marks

1. b) Now on the basis of what you have already learned in Marketing and Society, explain how Coca Cola display CSR initiatives and evaluate their current initiatives against the CSR model (150-200 words) – 2 marks
2. c) Based on your analysis make a recommendation on how they could improve their current

practices (100-150 words) – 1.5 marks

Reference and communication is worth 5 marks

Rationale

This assessment is designed for students to: • be able to examine key societal and business issues related to marketing activities; • be able to outline the role of marketing in all types of business operations.

Requirements

You must use your text (Elliott, Rundle-Thiele & Waller, 2014) as your source of information for these questions. No additional resources are required for this response.

It is important that you correctly reference (using APA referencing) your sources of information.