Answer the below mentioned question in minimum of 3 double spacing pages.

Choose a multinational company such as McDonalds or Starbucks

• Conduct a Situation Analysis of the business that results in a comprehensive SWOT Analysis
• Conduct Internal situation Analysis which will include:
  • Customer Market Situation – Target markets, details about consumer buying behaviour and any market/ consumer trends.
  • Marketing Mix Situation including Product Situation – describe the current marketing mix elements employed by the company/ product/ brand. Is there anything interesting about any of the elements?
  • Supplier situation
  • Resources and Capabilities Situation
• Conduct External Situation which will include:
  • Competitive Situation including Industry Situation
  • PESTLE Analysis
  • Five force model
  • Macro-environment Situation – what are the macro environmental trends of interest to the company’s situation?
• Summarise the main Strengths, Weaknesses, Opportunities and Threats that you have deduced from the Situation Analysis.
• Prioritise strategic action/s that should be taken as a result of this summary justifying your assertions.
• Conclude