1. a) Using logical examples, discuss the features of advertising (10 marks)
b) What in your view are the ethical consideration that should be put in place in designing advertisements?
c) Discuss the different types of new media ads explaining what determines their choices (10 marks)
2. Discuss celebrity advertising in the local media highlighting the flopped attempts (15 marks)
3. You are a public relation manager of Unilever, a multinational organisation and your organisation has assigned you the duty of scouting for a competent Public Relations firm to revamp the image of your organisation. State the factors that would guide you in selecting a competent firm to do ads. (15 marks)
Q4. Discuss the various methods of advertising and illustrate how each differs from the other (10 marks).
Q5. Discuss the various advertising techniques and mention how important they are in designing advertising (10 marks)
Q6. Why and how is colour so important in advertising? (15 marks)
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